Most of the time our thoughts are on auto-pilot. But what would happen if you deliberately sat down at the controls, grabbed the steering wheel and flipped auto-pilot into the “Disengage” position?
“As a man thinketh in his heart, so is he…” is a line written by King Solomon, who is said to be the wisest man to ever walk the earth. You could also listen to the slightly more contemporary Earl Nightingale who said, “You become what you think about.”
Our thoughts have the amazing power to determine our actions. But what if you are thinking about yourself, or a version of yourself, that does not yet exist?
Do you think a world class Olympic athlete ever became such without first thinking about becoming one? What about an amazing businesswoman, a world renowned chef, or a famous architect?
In each of these categories (and people in any other category for that matter) individuals spent years envisioning what they wanted to become. They dreamed of becoming the best at what they loved. And it was those thoughts that helped determine their actions, and those actions ultimately led to who they became.
You are no different. If you are not who or where you want to be right now, do not let that discourage you. Start using the amazing power of your mind, think hard about who you ultimately want to become and what you want to accomplish. Write it down and read it out loud daily. Let yourself begin to envision what the new “you” looks like. Do that consistently for 30 days, and I guarantee you will witness a profound change for the better!
I like to be organized….very organized, in fact. I also like to help others do the same. I have undertaken multi-month long organizational projects for clients that would make most people’s head explode. From storage areas in massive mansions to piles and piles of architectural prints at a lavish estate, to me it is actually fun.
This desire to be organized has led me to the study of the best minds in personal productivity and goal setting. From the classic Brian Tracy, to the amazing book “Getting Things Done” by David Allen and the person who received the award as “The Most Organized Man in America”, Dr. Alex Lackey. In fact, it was a line by Dr. Lackey saying that you need “one list, one planner, one place” that led me to search for the perfect planner.
I researched, read reviews, read comparisons, and finally…oh yes finally…I found it. And it has changed my life. I would not be writing this if I hadn’t purchased it, literally. It’s called “The Simple Elephant” and it contains everything I was wanting in a planner, and yet it is still “simple”. It doesn’t take me much time to examine and set goals, plan and prioritize my day, be encouraged by my progress, and pray for my “business challenger’s” own goals. (Charles, our phone meetings are golden!)
Since that little blue book is now such a beloved part of my daily routine, I want it to stay
in pristine condition, so I wanted a slip case. I went to their website, but didn’t see one. So I decided to contact the company. If I wanted one, surely I am not alone.
I sent a message through their website (https://papercode.me/) describing how their product has helped me tremendously, how much I enjoy it, and asking if they offered a slipcase for The Simple Elephant planner.
This is the part of my story that brings me to the first point in how to blow your customer’s minds and turn them into raving fans. It is this:
1. Do Something Completely Unexpected
Frankly what I expected was to be mildly disappointed. But the response I received blew my mind! Allow me to share an excerpt:
…the slip case is such a great suggestion. I’ll definitely keep it in mind for future developments.
Since I absolutely ADORE my customers, especially the ones who reach out to me – I would like to purchase you a slip case. Any slip case you can find that works for you, just send me the link and consider it my gift to you.
Hope to hear back from you!
At your service,
I honestly couldn’t believe it! I was the first person up in the house and couldn’t wait for Nicole to get out of bed so I could tell her about it. It had such an impact on me that I am spending some of my very precious R&R time on a Sunday afternoon writing about it, when I could be outside riding horses, swimming, or continuing work on the kids’ “tree mansion” as Nicole calls it.
When you do business, take some time to think about something your client would never see coming that would bless his or her socks off!
2. Turn a Negative into a Positive
Nobody likes getting a bill in the mail….right?! Wrong. Most people don’t, granted. But when you do business with Nicole and me, you might just change your tune. My wife possesses a certain skill set that allows her to turn an annoying bill into a jaw-dropping work of art.
Your script may look like you wrote it with your toes, as mine does. But you can still do something unique, using your imagination.
One of Nicole’s Tootlepip aprons got shipped to China, when it was supposed to go to Canada. Oops! We didn’t give it a second thought. We shipped another one immediately. Weeks later, we got the original back, and the customer was so thrilled with our handling of the situation that he purchased more aprons! (See how this works!)
3. Transform the Mundane into Magnificent
Typically when a package arrives, it has a packing slip. If the company is more thoughtful, you might get a note thanking you for your purchase. But in the Phillips companies, we LOVE people and therefore LOVE and greatly appreciate our customers. But more importantly, we want them to FEEL loved and appreciated.
I will let a recent customer tell you about it.
“Nicole, I received the pen and I couldn’t not write you to say this, that the card you sent me is so beautiful and well made, it is the nicest card I have ever received in the whole of my life.”
She even took multiple pictures of it and included them with the message. I can guarantee you she has shown others that card. And you know what? She can’t do that without telling others about our business. Pretty sweet, huh. It’s also a lot of fun!
Apply this principle in your own way and in your own industry and see what it does to your business. Send out birthday cards to your customers, or a gift card to her favorite restaurant. How about a book? I love sending people books! Your customers will turn into a new team of marketers on your behalf.
Making money is definitely an essential part of business, but I believe that business can and should be so much more. It is about one human being serving another human being well and improving their lives. Applying these principles will not only blow your customers’ minds, but it will also fill you with joy and energy, allowing you to do business far more passionately. And passion, my friends, is very contagious!
(Have you ever blown your customers’ minds? If so, how?! We’d love to hear it!)