I have been a salesman, and I never enjoyed it. What I really love to do is bless others and improve their lives. But recently, as I was reflecting on many of the things I am currently doing, I realized that in every endeavor, goods, services or money was changing hands.
“Wait a minute,” I thought. “I am a salesman. It just doesn’t feel like it. What’s going on
here?” For the next few weeks, I let my mind explore this scenario. What I saw in each context, whether it was one of our businesses, ministry I was doing, or a combination of both, was this: I have a compelling vision for what I want to accomplish; it is something I am very passionate about; and I share that vision with other people. Voila!
If you have gone through the Dale Carnegie professional development course (I highly recommend it for anyone who wants to grow) you learn something very important about enthusiasm. It’s awfully contagious! When I explain my vision, I am very enthusiastic, because it’s something I am very passionate about. People I talk to like the vision, the enthusiasm would be “caught”, and often without even asking, they want to “come along”, which meant I would get a “sale” or “partner”.
This was fascinating, but when it really got exciting was the day I realized I could transfer these principles to other people in different industries. Here is how this came about:
One of my best friends is in wealth management. He loves the industry, but he was hitting a wall when it came to getting new clients. I then realized that he was having the exact same issue I did when I was a salesman about 15 years ago. I know his life story quite well, so I decided to try to craft a “vision” based on his life and what I knew he could accomplish in other people’s lives. I did this early one morning and was so excited that I had to tell him before he went to work.
Rather than just try to “sell his services”, I asked what he thought about taking a different approach, using actual events from his life.
“I know what it is like to grow up poor. I wore second-hand clothes from the thrift store to school, had worn out shoes, and every month my family struggled to pay the bills. It was not fun, and I missed out on a lot of opportunities because of it. Most people have gotten financial help from their parents, but I have had to help mine out over the years. I have spent the past few years learning the world of investing from some of the best in the industry. Becoming a millionaire, something I used to think was almost impossible, is quite an attainable goal for most. It is my personal mission to help as many people as possible avoid the hardships that I faced, and in the next two years, I want to put 100 people on the path to becoming millionaires.”
That, my friends, makes me want to become a financial adviser! Helping 100 people become millionaires is something that would get almost anybody excited and if someone is not currently on that path, I bet you they want to get onto it as quickly as possible.
Here are the steps to help you create your own, unique vision to change the lives of others.
1. Be “other-centered”, rather than self-centered
The story above was largely about my friend, but his mission was completely about helping other people. Will he benefit from helping them? Absolutely! But it is the by-product, and not the focus, of his mission.
2. Craft a story and vision that gets YOU excited!
Whatever product or service you offer meets a need. How can it have a dramatic impact on others? If you can accomplish anything you want using what you offer to help others, what would that be?
Big dreams inspire others, so don’t hold back! You will know you are onto something when an idea makes your heart start beating faster. Follow that thread, and the excitement will start to grow. As soon as you have something you really like, you will have trouble keeping it to yourself.
3. Make your vision better
Write your vision and story down and refine it. Once you have it where you want it, tell it to some of your close friends and family and allow them to tell you how it affects them. Listen to their feedback and make more improvements
4. Say “good bye” to the awkward world of traditional sales
You can now throw your dry “sales pitches” in the trash, because you are now casting a vision for a better future! You are showing other people how their lives can be improved and equipping them with a message that is memorable and easy to pass on. When people truly catch your vision and hear your enthusiasm, they will be excited to join you on the journey!
Let me know how you apply this approach and the effects it has on your business. If you need help crafting your own vision, I am here to help. And if you are not currently on the path to becoming a millionaire, and you want to be, I can absolutely connect you to the man who can lead you there!
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