The Critical Connection between Optimism and Entrepreneurship

If you are currently pursuing an entrepreneurial endeavor and are not optimistic about its outcome, please allow me, as your grossly underpaid business adviser to give you some advice. Don’t do it!

“Well thanks a lot for the encouraging words, Mr. Free Business Adviser Oh, and by the way….you’re fired!”

Not so fast, Mrs. Pessimistic Entrepreneur! Give me a chance to explain, and hopefullyHalf Fool even convert you from the Dark Side to the Light.

“Anyone with an entrepreneurial spirit is…an optimist at heart. The desire to start a business, in and of itself, is optimistic. It’s a belief that you can do something to improve your situation and make a positive change in the world.” Ara and Nick, the authors of “The Lemonade Stand” believe that optimism is so critical for an entrepreneur that they make it the first of 13 principles explored in the book.

Your perspective and attitude as you build a new business will be one of the greatest determinants of its success. It is often the enthusiasm and amazing determination of a business founder that inspires the first few customers to take a chance and pay for his or her services. If that spark is lacking when you approach people, don’t expect them to believe in something that you don’t.

So if you do have pessimistic tendencies, does that mean that you are doomed to be a business failure?! I, with all of the authority of a free business adviser, can confidently assure you that you are not.

Here are a few steps you can take to start improving your attitude and perspective:

1.  Consume the good stuff!

Captain Optimism
Your attitude affects far more than your business life. It even affects your late night superhero battles that nobody knows about.

This is not a plea to encourage you to start drinking expensive wine. If you are going to change how you think, you have to change what you hear and read. You can start by replacing your gansta’ rap (gangsters are cocky NOT optimistic) with great podcasts from very successful (and yes, optimistic) entrepreneurs.

I daily consume the wisdom of the EntreLeadership podcast, The Brian Buffini Show, The Ken Coleman Show, and others. I can do it when I’m driving or working outside, so it takes no time away from other projects.They are a lot of fun, allow me to learn from amazing businessmen and women, and I get a lot of great book recommendations. If you want some from me, feel free to ask. I always have a book with me, so any time I have to wait, I get to read.

2.  Put on a pair of “entrepreneur shades”
Have you ever presented a great idea to someone and all they did was tell you all of the

Persol
Just imagine that the word “Entrepreneur” is neatly placed on the side. My wife does my graphics and she ain’t here. I tried, but it looked pathetic. No, I’m not being pessimistic!

obstacles and reasons your idea won’t work? Don’t be that guy! Every business idea encounters obstacles. But instead of viewing those as road blocks, with your new fancy sunglasses, you will see them as detours. And with each detour, you have the opportunity to make improvements in your business.

I recently helped a homeless shelter start a recycling facility. Initially I wanted to start with electronics, but after one meeting with an expert in the industry, I knew it would cost a fortune and take a really long time. There are so many regulations and certifications needed! But rather than getting discouraged, I set that idea on a mental shelf, and pursued a far more simple type of recycling to start with.

And the electronics recycling? We now do that too. All of those “obstacles” were wiped away with a single signature, when a major electronics recycling company saw what we were doing, loved it, and allowed us to partner with them. See how this works? No obstacles, just opportunities.

3.  Trade in some of your “downers” for “uppers”
“Birds of a feather flock together,” your mom said. My mom said it too, and even though

Red Blue Pill
The attitude you have each day is ultimately your choice. The more you choose one, the more natural it will become.

it drove us nuts, they were right. Based on that, if you need a change of attitude, you might need a change of friends as well.

Start by finding someone who people love to be around and asking them out to lunch. An optimistic entrepreneur would be ideal. Then you can improve your perspective AND learn. (If you live near Joplin, Missouri, I like Tropical Smoothie Cafe, Red Onion Espressoria, and Chick Fil-A, in that order. 😉  )

The more positive influences you add in your life, the more optimistic you are going to become. And if you want to use your gifts and passions to change your family, your community, or even the world, YOU have to truly believe you can or you will never give it everything you’ve got.

 

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